Augmented reality preview of your products

Help your customers visualize the true dimensions and style of your product in their own space before purchasing. Home, office, backyard - or anywhere else - they can use AR technology right from their phone or tablet camera.

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Increases conversion to purchase

With AR, customers can see products in their space, gaining more confidence in their purchase.

Works without an app

You don't need to install the app to take advantage of all the basic features.

Reduces returns

Customers will be sure of the right purchase after experiencing the product in AR, reducing the likelihood of returns.

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Select an object to view in augmented reality

You can do the same with your products

Integrate Vizbl to offer your customers a memorable AR experience

Upload a 3D model to Vizbl

Copy the generated QR code or link to view in AR

Add it to your website or share it across other platforms

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AR Visualization in Retail

Augmented reality has many benefits in modern-day trade, making life easier for both customers and retailers alike. AR visualization helps consumers get a better sense of the dimensions, style, and quality of a product when they are not able to see and touch it in person. Hence, the technology delivers an immersive shopping experience, driving better purchasing decisions and higher conversion rates.

What is AR for Retail?

We can think of augmented reality as an advanced version of our physical world, which integrates digital elements into a real-life environment. Customers can use the technology through their phones or tablets, headsets, and smart glasses.

Unlike virtual reality, which fully immerses you in the digital world, AR visualization allows users to see various digital assets in their own spaces. For example, a customer can overlay an image of a sofa onto their living room to decide if it matches the interior.

Augmented reality has many applications in the modern retail industry. The most common ones include:

Virtual try-on mirrors and showrooms
Interactive displays
3D product visualization
Trying out a product in own space
Revealing product information, user reviews, maintenance tips, etc.

Core AR Technologies Used in Retail

Technological advancements make AR more flexible, so businesses are leveraging its capabilities to enhance customer experiences while they are interacting with their products. Here are the technologies they use most often:

AR try-on and AR virtual try-on

The technology is used to let customers see how a particular outfit, accessory, or cosmetics would look on them. This removes uncertainties regarding the style and fit of an item, making purchasing decisions much easier.

AR viewer and AR view

Allow customers to see virtual 3D models of products in different environments using their phone or tablet camera. AR viewers can also be used to interact with an object directly (e.g., rotate and zoom it).

AR Visualization Software

Businesses harness the power of AR visualization software to give their consumers a chance to appreciate how their product feels in daily life, be it new furniture, clothes, or any other item they would like to purchase. Such tools come with a range of useful features to enhance customer experiences:

Integration with different mobile devices and operating systems
Uploading own content
Editing 3D for AR visualization
Real-time object positioning and scaling
Viewing a product from multiple angles
Dynamical adaptation to lighting and shadows
Sharing AR try-ons on social media
Cloud-based storage

Data Visualization in AR

Augmented reality makes a great difference in data visualization, taking the process of analyzing valuable business information to a new dimension that goes beyond regular Excel tables and charts. Consider the key benefits and use cases of data visualization AR in retail:

Visualization of real-time sales data and statistics
Simulation of different options for product placement to increase customer engagement
Monitoring customer behavior in a store
Getting deeper insights into customer interaction
Optimizing inventory for more efficient product storage
Using AR VR data visualization to collaborate on a project while working remotely

Web AR Technology

Web AR technology allows using augmented reality within a regular web browser, which makes it increasingly popular today. Since many AR visualization software apps require downloading and have a steep learning curve, more and more businesses turn to dedicated online platforms, like VIZBL, so that their customers can generate top-quality product visuals quickly and conveniently, even on the go.

Check out the principal advantages of the web AR technology:

Accessibility: both retailers and their customers can use advanced AR solutions without any app installations.
Cross-platform compatibility: WebAR websites use CSS, HTML, and JavaScript technologies, allowing them to run smoothly on different PCs, phones, tablets, and operating systems.
Cost-effectiveness: integrating the web AR technology costs businesses less than creating and maintaining a dedicated AR application.
Fast and enjoyable experience: WebAR allows customers to visualize AR models in a matter of seconds, which increases their engagement and satisfaction levels.
Easy sharing: users can access the AR content immediately through a link or QR code.

Benefits of AR Visualization in Retail

According to statistics, companies embracing augmented reality are twice as likely to attract customers than brands without AR. Indeed, the technology brings a lot of benefits for retail businesses:

Increasing brand recognition and customer engagement
Setting a business apart from its competitors
Enhancing purchase confidence in customers
Driving sales and reducing returns
Boosting business performance through insightful data analytics

Conclusion

AR visualization takes retail to a new level, helping customers make more efficient purchasing decisions. Thus, brands can establish trusted relationships with their clients, enjoy higher conversion rates, and generate more profits, regardless of their niche. As technologies continue to evolve, we expect even more immersive AR visualization solutions, so stay with VIZBL to keep up with all the latest innovations!