Vizbl Blog

Useful articles on how to use augmented reality in business and sales

September 18, 2025

Augmented Reality: How Does It Work?

Augmented Reality (AR) integrates digital content into the real world using smartphones, tablets, and AR wearables, enriching reality rather than replacing it. It works by capturing data from the user’s environment, mapping it with SLAM technology, processing it through AR software, and rendering 3D elements in real time on displays like phone screens or AR glasses. Key components include cameras, sensors, processors, and computer vision algorithms. There are several types of AR—marker-based, markerless, projection-based, and superimposition-based—each suited to different use cases like ecommerce product previews, healthcare simulations, virtual tours, education, and gaming. AR can work offline if content is preloaded, but internet connectivity improves performance. As technology advances, AR is expected to deliver even more realistic and interactive experiences, making it a powerful tool for businesses, education, and entertainment.

September 30, 2025

Augmented Reality vs Mixed Reality

Augmented Reality (AR) and Mixed Reality (MR) both blend digital and physical worlds but differ in depth and interaction. AR overlays digital content onto real-world settings using smartphones, tablets, or AR glasses, enhancing reality without fully merging with it. MR, on the other hand, integrates digital objects into the environment so users can interact with them in real time, often using advanced headsets like HoloLens. AR is simpler, more accessible, and widely used in education, retail, and healthcare for overlays and visual guidance, while MR delivers immersive, collaborative experiences ideal for training, simulations, and industrial design. Choosing between AR and MR depends on goals, budget, and desired level of interactivity—AR for practical enhancements, MR for high-end, interactive, and realistic experiences. Both technologies are rapidly growing and transforming industries through more engaging, hands-on solutions.

September 18, 2025

Augmented Reality for Marketing Purposes

Augmented Reality (AR) marketing enhances real-world experiences by overlaying digital elements, allowing businesses to create interactive and engaging brand campaigns. Unlike VR, which immerses users in fully virtual environments, AR keeps them connected to their surroundings while enabling product visualization, virtual try-ons, interactive packaging, and location-based campaigns. Benefits include higher engagement, improved product confidence, better conversion rates, and stronger competitive differentiation. AR is often integrated into digital marketing through ecommerce websites, apps, social media filters, and email campaigns. Examples range from try-before-you-buy experiences to AR-driven store displays and immersive event promotions. However, challenges include high implementation costs, hardware and software requirements, and privacy concerns. Looking ahead, AR and VR marketing will evolve with AI, data analytics, and spatial computing to deliver personalized, highly interactive storytelling and make immersive campaigns a standard part of marketing strategies.

September 30, 2025

Type of Augmented Reality

Augmented Reality (AR) overlays digital content onto the real world, enhancing how users see and interact with their surroundings. It comes in various types—marker-based, markerless, projection-based, superimposition, and SLAM-based—each serving different purposes, from product visualization to holographic displays. AR glasses (optical, video, and waveguide-based) further enrich experiences by blending digital and real views. Widely used in ecommerce, education, healthcare, real estate, and entertainment, AR is transforming how people shop, learn, and work, with its applications set to grow even more in the future.

September 30, 2025

Augmented Reality Benefits

Augmented Reality (AR) overlays digital elements onto the real world, letting users interact with virtual objects in real time while staying connected to their surroundings. Businesses use AR to improve workflows, collaboration, training, and customer experiences, especially in retail, manufacturing, and interior design. It boosts engagement, decision-making, and efficiency but faces challenges like high costs, technical limits, and privacy concerns. Overall, AR is becoming a powerful tool for creating interactive, personalized, and productive experiences across industries.

September 30, 2025

Augmented Reality: What Is the Future Behind It?

Augmented Reality (AR) is rapidly evolving from a 1960s experimental concept into a mainstream technology that blends digital elements with the real world, transforming how we learn, shop, work, and play. Powered by AI, IoT, 5G, and edge computing, AR is becoming smarter and more immersive, enabling virtual try-ons, remote collaboration, interactive education, medical simulations, and real-time industrial training. Key trends like WebAR, spatial computing, and AI-driven personalization are making AR more accessible and impactful across ecommerce, healthcare, real estate, and entertainment. With the market expected to surpass $512B by 2030, AR offers huge business opportunities, though challenges like privacy risks, hardware limitations, and ethical concerns must be addressed. Overall, AR is reshaping human interaction and promises to make future digital experiences more engaging, intuitive, and productive.

September 18, 2025

Introduction to 3D Modelling

3D modelling is the process of creating digital three-dimensional objects using specialized software, widely used in industries like entertainment, architecture, medicine, and gaming. Built from vertices, edges, and faces, models are shaped through techniques such as polygonal modelling, curve-based modelling, and digital sculpting, then textured and rendered for realistic results. With tools like Blender, anyone can start learning, while emerging trends like AI, cloud hosting, and AR/VR integration are making 3D modelling more powerful, intuitive, and essential for visualizing and refining projects before production.

September 30, 2025

Best Examples of Augmented Reality (AR) in Real Life, Retail, and Business

Augmented Reality (AR) overlays digital content onto the real world, enhancing experiences without replacing reality like VR. From Snapchat filters and Pokémon GO to virtual try-ons, furniture visualization, and immersive ads, AR is transforming ecommerce, marketing, training, and business operations. With web-based tools and platforms like ARKit and Unity, it’s becoming more accessible, driving higher customer engagement, reducing returns, and streamlining workflows. As industries from healthcare to real estate adopt AR, its future promises more seamless, personalized, and innovative interactions.

September 30, 2025

Augmented Reality Fitting Room: Change the Way We Shop

Augmented Reality (AR) fitting rooms are revolutionizing ecommerce by bridging the gap between online and in-store shopping, allowing consumers to virtually try on clothes, shoes, and accessories in real time through smartphones or smart mirrors. Powered by 3D scanning, AI, and machine learning, this technology creates personalized and interactive experiences that boost customer confidence, lower return rates, and increase engagement. While challenges such as technical limitations, privacy concerns, and high development costs remain, AR fitting rooms promise a future of more accurate, immersive, and social shopping experiences that benefit both shoppers and retailers.

May 18, 2025

Quarantine Augmented Reality Ideas

After two years of living with COVID-19, many people have become accustomed to spending more time at home, not only during widespread pandemics but also when dealing with other illnesses. The question arises: how do you make the most of your time at home when stuck indoors? What if there was a way to keep yourself engaged, entertained, and even learn something new, all without leaving your room? Augmented reality (AR) might just be the solution.

May 18, 2025

Six ridiculously easy ways to create augmented reality content

Augmented reality connects you with your audience in unique and memorable ways. Marketers shy away from it, though; it sounds complicated and expensive. In truth, it's surprisingly easy to create AR marketing campaigns. With software like ours, it's as simple as uploading content and hitting "publish."

May 18, 2025

How to Quickly Integrate Virtual Fitting into Your Website

To integrate virtual fitting into your website, start by uploading a 3D model to the Vizbl platform via the object manager at business.vizbl.us. Once uploaded, you'll receive a link to view the model in augmented reality. Next, simply embed this link on your website. Let’s delve into each step more thoroughly.

May 18, 2025

Revolutionizing Retail: How Vizbl's Augmented Reality Solutions Minimize Product Returns

This article delves into how Vizbl's innovative use of AR technology in e-commerce substantially lowers product returns by improving customer decision-making and satisfaction.

May 18, 2025

Level-up Customer Experience with Vizbl's Augmented Reality Solutions

This article highlights how Vizbl’s AR technology not only improves the accuracy and enjoyment of online shopping but fundamentally enhances how customers engage with brands and make purchasing decisions.

May 18, 2025

Innovating Beyond the Norm: How Vizbl's AR Stands Out in the Augmented Reality Market

This article outlines the unique aspects of Vizbl's AR technology compared to conventional AR solutions, emphasizing its superior integration, realism, customization, and analytical capabilities that help businesses enhance both customer engagement and operational efficiency.

May 18, 2025

Embracing the Future: Why Vizbl's AR Technology Is Essential for Modern Businesses

This article highlights the indispensable value of Vizbl’s AR technology in modern business practices, demonstrating its multifaceted benefits from enhancing customer engagement to improving operational efficiencies, making it an essential tool for any forward-looking business.

May 18, 2025

Drawing in Digital Crowds: How Vizbl's AR Enhances Customer Acquisition

This article discusses how Vizbl's AR technology not only enhances the shopping experience but also serves as a powerful tool for increasing the number of customers by improving online visibility, engagement, and overall brand appeal.

May 18, 2025

Building Trust through Technology: How Vizbl's AR Enhances Brand Reliability

This article outlines the various ways Vizbl's AR technology helps brands to become more trusted by enhancing transparency, personalization, engagement, and consistency in their interactions.

May 18, 2025

How Vizbl's AR Technology Drives Purchases

This article highlights how Vizbl’s use of augmented reality technology effectively converts browsing sessions into purchase actions by enhancing customer engagement, reducing uncertainty, and personalizing the shopping experience.

May 18, 2025

Augmenting Brand Value: How Vizbl's AR Solutions Elevate Brand Perception and Engagement

This article outlines how Vizbl’s AR technology can transform traditional shopping experiences into engaging, immersive, and personalized interactions that significantly enhance brand value and consumer loyalty.

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