About Vizbl
Closing the gap between online and offline shopping
Vizbl Systems, Inc. is an international team of designers, 3D artists and engineers building the next generation of augmented reality for commerce. We help brands show products the way they really are — at true scale, in the customer’s real world — so people can buy with confidence and keep what they buy.
Our story
Built for the moment shopping moved online
Vizbl started in Pasadena, California, as shopping moved decisively online and the limits of flat product photography became impossible to ignore. In categories like furniture, rugs, flooring and equipment, shoppers kept asking the same question before they bought: will this actually fit, and will it look right in my space?
Our founders saw a simpler path. Phones already had cameras, motion sensors, and modern web rendering. Shoppers didn’t need yet another app — they needed to see the product in their own room. So we built a browser-based AR engine that works on every modern phone and plugs into the stores retailers already run.
That same idea powers Vizbl today: every product deserves to be seen in real space, by the customer, before the truck arrives.
Mission
AR is not a novelty. It’s the new product page.
We believe AR is a fundamental shift in how shoppers decide what to buy — not a marketing gimmick. By dropping a real-scale digital product into the customer’s room, AR removes the last source of doubt before a purchase: "will this actually work in my world?"
Vizbl exists to make that moment instant, beautiful, and universal. No app downloads, no friction, no specialist 3D studios — just a real product, in a real space, in a real browser, on every phone in every market.
The web is the platform.
App downloads are friction. Vizbl runs in any browser, on any phone.
3D should be cheap.
Every SKU deserves a 3D model. AI is how we get there at scale.
Privacy is non-negotiable.
Live AR runs in the phone’s own viewer. Photos a shopper chooses to upload are handled under our Privacy Policy.
Leadership
From a personal idea to a global platform.
Vizbl is led by its founder and a team that has spent careers at the intersection of design, ecommerce, and immersive tech.
Fedor Zotov
Founder & CEO
Fedor founded Vizbl and has led the company from its first AR viewer to a multi-industry platform. He brings an MBA, a background in PropTech, and a long-running obsession with closing the perception gap between digital and physical products.
Team
Designers, engineers and 3D artists.
Engineers, 3D artists and customer-success specialists across the US and Europe.
Web, iOS and Android engineers who build the rendering pipeline, the visualizers and the integrations with ecommerce platforms.
Product designers and 3D artists obsessed with making digital products feel as real as the physical ones — fabric, leather, brushed metal, glass.
Operators with retail and ecommerce backgrounds who help customers go live, measure impact, and tune the experience for every category.
Why we focus on AR
Practical, accessible, ready today.
Headsets, holograms, and the metaverse are interesting; none of them are in your customers' pockets right now. AR on the open web is. That’s why every Vizbl decision optimises for the device that already exists.
Every modern smartphone supports browser-based AR through Quick Look on iOS and Scene Viewer on Android. No new device required.
Asking a shopper to download an app costs you most of the funnel. Vizbl AR opens with a tap on the link they already had.
Every interaction is logged: views, AR launches, dwell time, conversion. AR isn’t a vibe — it’s a number on the dashboard.
Headquarters
Visit us in Pasadena.
Vizbl Systems, Inc. is incorporated in Delaware with its principal place of business in Pasadena, California. Mail, contracts, and partnership inquiries land here.
155 S. Fair Oaks Ave, Suite 1005
Pasadena, CA 91105 · USA
Milestones
A short timeline.
Key dates, each backed by a public announcement on our News & Events page.
- 1
2024 — Trade shows
Vizbl exhibits at High Point Market and at ICFF in New York, showing AR to furniture manufacturers and retailers.
- 2
2025 — Public AR catalog
At ICFF 2025 Vizbl introduces go.vizbl.com, a free public catalog where any brand can list products with an AR preview.
- 3
2026 — One platform
Vizbl relaunches as one platform with five product workspaces and presents at AWE 2026 in Long Beach, California.
Get started
Bring your products into the real world.
Whether you’re testing AR on a few SKUs or rolling out across an entire catalog, we’re here to help.