Estudio pm is the creative collaboration of Paula Stoddard Sotomayor and Michael Ortiz Jiménez. With backgrounds in architecture, they are drawn to the way materials shape experiences. Their work blends craft, experimentation, and innovative design, reimagining traditional narratives through thoughtful, hands-on exploration.
Designers often relied on professional photography and carefully curated lifestyle shots to convey the character of their work. But no matter how well staged, images could never replicate the material richness or physical presence of a handcrafted object. Even the most stunning furniture risked being misunderstood simply because it couldn’t be experienced.
With VIZBL, Estudio PM transformed their catalog into a living archive of pieces that can be placed directly into a customer’s home through any phone or tablet. Each object can be rotated, walked around, and examined up close, allowing buyers to explore textures, shadows, and structural details as if they were viewing it in person. Instead of imagining impact, customers can witness it.
Clients experience the design the way it was intended - in context. They see the piece at real scale, recognize the proportions, and finally understand the character of its form and materials. Instead of guessing from a photo, they evaluate presence, balance, and detail in seconds, which leads to faster and more confident decisions.
Opening up all possibilities of augmented reality for your business
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