Augmented Reality Fitting Room: Change the Way We Shop

Online shopping doesn’t let consumers touch and test products, which causes a lack of confidence in buying decisions. Augmented Reality fitting rooms aim to solve this problem by bridging the gap between online and in-store ecommerce. The new technology allows consumers to try on clothes and accessories digitally. Top brands like Amazon and Alibaba have already invested in AR fitting rooms to increase conversion and reduce returns. Let’s see how consumers and retailers can benefit from AR and 3D in detail.

Understanding Augmented Reality Fitting Rooms

Virtual try-ons provide static images, which provide a limited understanding of the product. AR fitting rooms create an interactive experience where consumers can virtually try on clothes, shoes, or accessories and see the product from different angles. The smartphone’s camera scans the body shape to adjust the piece of clothing accordingly. The collected data helps generate a 3D model almost instantly. Consumers can see how the item will look on their body, reducing the risk of choosing the wrong size or style.

Core Technologies Behind AR Virtual Fitting Rooms

Augmented Reality virtual fitting rooms rely on advanced technologies to deliver real-time experiences. Augmented reality (AR) makes it possible to overlay virtual clothing items onto the consumer’s image in real time. Use a smartphone’s camera to check a live video feed of yourself with a virtual clothing item overlaid on top. This can be done with advanced computer vision that monitors your movements and adjusts the clothing item, giving you a real-time sense of how it would sit and look on your body.

AR virtual fitting rooms may use 3D scanning technology to create a digital model that will try on clothes upon one’s request. A more personalized experience requires consumers to enter their body measurements manually or use a mobile app that will scan their body.

Artificial intelligence (AI) and Machine Learning (ML) can improve the functionality of AR virtual fitting rooms. AI-driven algorithms can be used to generate more accurate size and style recommendations. Machine learning monitors customer preferences and previous purchases for better personalization.

Read also: Quarantine Augmented Reality Ideas

AR Fitting Room Benefits for Ecommerce and Shoppers

AR virtual fitting rooms have emerged as a game-changer in ecommerce, offering a myriad of benefits to both customers and retailers. The main perks include:

• Positive shopping experience. Businesses allow consumers to try on clothes without visiting physical stores. There is a chance to experiment with different looks as much as they want. AR fitting rooms give quick access to multiple products and personalized recommendations.
• Low return rates. Trying on clothes virtually increases the chances of getting accurate size and style recommendations. Consumers are less likely to return or exchange the item.
• High customer satisfaction and engagement. An interactive shopping experience builds customer trust. Virtual try-on services allow consumers to engage with multiple products, raising interest and potential sales.
• Better product visualization. Checking how a dress looks on a virtual model reduces uncertainty about how it will look in real life. So, consumers can make more purchasing decisions with no regret.

AR Fitting Room Applications in Online and In-Store Environments

AR virtual fitting room applications are transforming both online and in-store shopping. Virtual fitting rooms on mobile and desktop devices allow customers to try on clothes, shoes, or accessories using the integrated camera. In physical stores, smart mirrors and AR systems allow customers to check how clothes fit them virtually. Apart from clothes, it is also possible to try on accessories, eyewear, and even cosmetics. This is how the retail impact grows.

AR Fitting Room Implementation Challenges

Using a 3D augmented reality virtual fitting room may involve certain challenges for businesses and consumers. Some of them include:

• Technical limitations may include poor hardware performance, limited bandwidth, and low camera quality, affecting accuracy.
• Privacy and data security. Sharing image, video, and facial recognition data raises significant privacy and security concerns due to potential leakage.
• Development and maintenance cost. AR fitting rooms require significant investments in software development, hardware, and infrastructure.

Future of AR Virtual Fitting Rooms

AR fitting rooms are associated with AR and 3D scanning technology, which enables more accurate try-on simulations. Advanced hardware and AI integration will deliver even more realistic try-on experiences online and in-store. Shoppers will also get a chance to create various fashion outfits and share them on social media for feedback. These trends promise more personalized shopping experiences in ecommerce.

Conclusion

The value of virtual fitting room augmented reality techniques for ecommerce has reached a new level. Not only does it make the virtual dressing experience accurate, but it also raises customer satisfaction. Small and large retailers can integrate this modern technology to enjoy real benefits in the long run.