November 27, 2025
Augmented Reality (AR) is a technology that overlays digital content onto the real environment. Unlike Virtual Reality (VR), it doesn’t simulate a totally new environment. AR lets users view digital elements over their real surroundings through their smartphone cameras. This technology has already become part of everyday life. Take a look at the most common examples of augmented reality in eCommerce, marketing, and other industries.
Augmented Reality is a technology that enables users to overlay digital content onto the real world around them. It helps deliver information faster and more efficiently than traditional methods. That’s why it’s been widely adopted across many industries. AR is perfect for testing or training purposes when users need to solve problems and make accurate decisions.
AR and VR are sometimes used interchangeably, but they have completely different meanings. VR requires immersion in an experience outside of the physical world. AR adds digital elements to a live view. You can find examples of AR technology across many industries, including retail and business.
AR has become part of everyday life. Snapchat and Instagram use AR filters to overlay various effects on users’ faces. Navigation apps like Google Maps use AR to display walking directions in real time. AR revolutionized gaming by introducing Pokémon GO. Powered by AR, this game brought virtual characters into the real world. Digital tutorials, interior design tools, and virtual fitting rooms also rely on AR.
There are many ways retailers use Augmented Reality, both online and in physical stores. AR can help consumers visualize how furniture items look in their homes or offices before making a purchase. It also allows them to try on clothes, shoes, and accessories in virtual fitting rooms. Retailers can use AR for employee training, virtual events, and smoother website navigation.
AR in eCommerce is one of the most effective tools for increasing customer satisfaction and boosting sales. Here are the most common AR ecommerce examples:
Letting shoppers explore products from different angles builds buying confidence. As a result, there are higher conversion rates and fewer returns.
Businesses can offer augmented reality experiences to their customers without any app downloads. IKEA Place is an excellent web augmented reality example, allowing users to virtually place true-to-scale models of brand furniture in their own homes. Lenskart offers AR try-on technology that lets users virtually try on glasses to see how each pair looks from different angles. Web-based AR can also be used for training simulations and virtual showrooms, often activated by scanning QR codes or tracking images. Vizbl makes this approach accessible for any business by enabling AR experiences to run directly on websites, without the need for additional apps or complex integrations.
Immersive AR ads let consumers interact with products virtually, such as viewing a car in their driveway or testing cosmetics on their faces. AR filters and special effects are widely used on platforms like Instagram and TikTok to make these experiences more engaging and fun. Augmented Reality marketing examples also include brand engagement, helping companies create interesting stories that resonate with their audiences.
Read Also: Augmented Reality Fitting Room: Change the Way We Shop
Businesses can use AR to improve their training programs through immersive experiences for employees. AR streamlines workflows by providing technicians with accurate instructions and visual aids. This eliminates the need to search for instructions online. It also facilitates a virtual collaboration between users, where an expert can provide remote guidance on how to perform certain tasks.
Augmented Reality ideas can show a lot of creativity in any industry. AR can be used for developing interactive art galleries, virtual museum guides, and digital overlays on historical places. Interactive books and learning tools use AR to create engaging visuals that improve understanding. Businesses can also use AR for creative marketing campaigns and interactive promotions. Users usually need to scan the product to unlock hidden content.
AR relies on software and hardware to create immersive experiences. The most common software development platforms include ARKit and Unity, widely used to build AR applications with 3D content. Mobile device compatibility helps AR function on smartphones and tablets. AR uses 3D scanning, spatial computing, and cloud services to improve performance and deliver more realistic models. With Vizbl, businesses don’t need to worry about these technical complexities, its platform handles the entire AR experience, making integration seamless and efficient.
Augmented reality examples prove boundless opportunities for innovation and transformation across various industries. Industries like healthcare, real estate, and logistics are showing increasing interest in this technology. As the technology evolves, AR will continue to reshape how people experience products, services, and everyday environments.
Opening up all possibilities of augmented reality for your business
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