Bring your lighting catalog into your customers' homes

Photos show what a lighting fixture looks like. AR helps shoppers understand whether it will actually work in their space.

A chandelier may look perfectly proportioned on a product page and still feel too large above a real dining table. A pendant may look right on its own but too small for a high ceiling. With AR, shoppers can place the fixture in their room, see it at true scale, and judge it in context before ordering.

That’s the difference: photos answer “what does it look like?” — AR helps answer “will it work in my space?”

It depends on how you build it. Developing AR in-house means preparing and hosting 3D models, integrating the experience into your website, and maintaining the underlying technology.

Vizbl provides that infrastructure as a ready-to-integrate solution. Instead of developing an AR platform from scratch, you add your lighting catalog and integrate the experience into your existing product pages.

Lighting is difficult to judge from product photos alone. Shoppers need to understand the fixture’s size, placement, finish, and relationship to the rest of the room before they feel confident buying it.

AR removes part of that uncertainty by letting shoppers see the fixture in their own space before purchase and installation. The easier it is to judge whether a product works in context, the easier it is to make a purchase decision.

AR is especially useful for lighting manufacturers, brands, and retailers whose customers need to evaluate size, placement, or appearance before buying.

It is particularly relevant for catalogs with multiple sizes, finishes, or configurations, and for products that are difficult to evaluate without seeing them in the context of a real room.

Most of the technical work is handled by Vizbl, so you don’t need to build an AR experience from scratch.

The basic setup is simple:
- Create a Vizbl account.
- Upload your 3D models and link them to the relevant products. If you don’t have 3D models yet, Vizbl can create them.
- Configure the features you need, such as product variants or Multi-AR.
- Add the generated integration to your product pages.

After launch, you only need to keep the 3D catalog up to date as your product lineup changes.

AR works especially well for fixtures whose scale and placement are difficult to judge from photos alone — including chandeliers, pendant lights, wall sconces, table lamps, and floor lamps.

Vizbl can place products on different surfaces in the room, so shoppers can see ceiling, wall, tabletop, and floor-mounted lighting where it is actually intended to go.

3D visualization and AR use the same product model for different purposes.

A 3D viewer lets shoppers rotate a lighting fixture, zoom in, and inspect its design and finish from different angles. AR takes that model and places it in the shopper’s real environment at actual scale.

Together, they answer two different questions: 3D shows what the fixture looks like; AR shows how it works in the shopper’s space.