At ICFF 2025, Vizbl introduced a new way to explore products in AR: a free, public AR catalog open to anyone. Here's a closer look — and a few other things that stood out at the show.
An open AR catalog
Visitors to go.vizbl.com can browse thousands of furniture and home decor pieces. Any store or brand can add their own products to the catalog for free — each listing includes a description, an AR preview to place the item in your own space, and a direct link to where it's sold. No paid 3D stock library, no per-asset fees. Just an open catalog anyone can browse — or add to.
Multiplacement: testing combinations, not just single pieces
At ICFF, Vizbl showed off its multiplacement feature: the ability to place multiple furniture pieces together in AR and see how they look side by side. Exhibitors used it to pair chairs with tables and see the combination in real space — colors, scale, and proportions, all at once.
AR for art: seeing what photos can't show
Photos and flyers can't capture the full scale or detail of a piece of art. With Vizbl's AR, visitors could walk around each piece and zoom in to see the details — close to how it would look in person.
AR for flooring: seeing the full room, not a swatch
For rug and flooring brands, Vizbl's tool let buyers see how a product would fill an entire floor — not just a sample square — giving buyers a clearer sense of the product before they commit.
A practical answer for international exhibitors
ICFF brought exhibitors from Brazil, Italy, Romania, and other countries — who share one challenge: shipping full collections across borders is expensive. With Vizbl, brands brought a few physical pieces to the booth and showed the rest of their collection in AR — no shipping required.
June 30, 2026
