FitWood is a Finnish company that crafts sleek, high-quality design products from durable birch plywood, with holistic well-being at the core of its mission. Their children's collection combines design and movement - multifunctional products that encourage active play while supporting development in strength, coordination, balance, and motor skills.
FitWood’s products are intentionally designed to blend seamlessly into modern interiors - but online, that harmony is hard to show. Especially in kids’ rooms, where parents want everything to look perfect together. Customers were left guessing about size, placement, and whether a product would match the room’s colors or overwhelm the space. The uncertainty often led to hesitation and fewer conversions.
FitWood integrated Vizbl’s AR and 3D tools directly into their website and marketing materials. Now, parents can instantly preview products like climbing arches and wall bars inside their rooms - true to scale, exactly where they would be installed.
With Vizbl’s AR in place - where every item can be positioned on the wall, ceiling, or floor - the online store transformed into a virtual showroom. Parents spent more time exploring, returned more often, and felt confident in their choices. Conversion rates increased. Returns dropped. And FitWood gained even more loyal customers.
Opening up all possibilities of augmented reality for your business
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