Vizbl & Fitwood
FitWood is a Finnish company that crafts sleek, high-quality design products from durable birch plywood, with holistic well-being at the core of its mission. Their children’s collection combines design and movement - multifunctional products that encourage active play while supporting development in strength, coordination, balance, and motor skills.
Before Vizbl
FitWood’s products are intentionally designed to blend seamlessly into modern interiors - but online, that harmony is hard to show. Especially in kids’ rooms, where parents want everything to look perfect together. Customers were left guessing about size, placement, and whether a product would match the room’s colors or overwhelm the space. The uncertainty often led to hesitation and fewer conversions.
How They Used AR
FitWood integrated Vizbl’s AR and 3D tools directly into their website and marketing materials. Now, parents can instantly preview products like climbing arches and wall bars inside their rooms - true to scale, exactly where they would be installed.
After VIZBL
With Vizbl’s AR in place - where every item can be positioned on the wall, ceiling, or floor - the online store transformed into a virtual showroom. Parents spent more time exploring, returned more often, and felt confident in their choices. Conversion rates increased. Returns dropped. And FitWood gained even more loyal customers.
“We’ve been collaborating with Vizbl to bring AR functionality to our FitWood products, and the process has been smooth and professional from start to finish.” The Vizbl team delivers high-quality 3D and AR models quickly, and the technology itself works seamlessly on our Shopify store. It’s been a pleasure working with such a capable and supportive partner.”
Santeri Hilli, the Founder of FitWood
5 Stars - Shopify ⭐⭐⭐⭐⭐
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